WHERE WE EXCEL
Brand
We’ll help you transform — and tell — the best story around your product or service as humanly possible, whether that’s a full-scale rebrand, or tweaking stuff that’s already working (or even working-ish).
Content
It’s not good enough to simply tell a story and be done with it. Everything you do, throughout the entire customer journey, needs to reinforce it. This is where a fantastic content battle-plan comes in.
Distribution
We’ll help you generate good-ol’-fashioned positive attention by establishing next-level content distribution products, so you can build an audience, instead of constantly renting somebody else’s.
Our Point of View
Marketers ruin everything.
“They're like locusts. They're moving from planet to planet... their whole civilization. After they've consumed every natural resource they move on... and we're next.”
— Bill Pullman as President Thomas J. Whitmore
in the 1996 blockbuster, Independence Day, talking about
the invading aliens after he mind-melded with one of them.
Most marketers find hosts (channels), have small successes, multiply, consume all available resources, and then move on. Just like locusts, if you think about it.
All of this… because most marketers these days think marketing is just about finding ways to spend money and exploit algorithms.
And if you think they’re bad now, just wait until they fully leverage the power of A.I. to create infinite, passable content at virtually no cost.
It’s actually quite possible they’re going to ruin the entire internet.
And we’re here, frankly, to stop them.
Your only path forward now?
A well-trod one, actually.
One that’s been working for years: focusing on your customers, building trust with delightful and memorable brand — reinforced with delightful and memorable content — and zagging while the rest of the world zigs (and avoid making a bunch of terrible crap with A.I. generally).
Why’s marketing so tough these days?
AI, AI, and AI.
Artificial intelligence is everywhere. And that means a veritable tsunami of mediocre content washing over us all. Good luck getting eyeballs now, when you’re blending in with the likes of 942 highly optimized A.I.-written articles that some intern named Graysyn posts every day.
Trust is cratering.
Very much related to A.I.: Even if you finally get somebody’s attention, the war isn’t over. Everybody’s Marketing Defense Systems are in high sensitivity mode now, and only destined to decline as capabilities get better and marketers keep ruining stuff.
We live in a society.
I don’t know if you’ve noticed or not but everybody’s kinda… sensitive (don’t hurt me!) but there’s no faster way to snuff the humanity out of anything than to put it front of six VPs of cross-functional departments and ask them, “So what do you all think?”